| Admission & entry requirements |
BBA Eligibility Hr Sec Part II exam (under 10+2 pattern) of the J&K State Board of School Education or an examination recognised by the University as equivalent thereto with atleast 50% of the aggregate marks. Admission based on merit in written entrance test. Duration 3 yrs. Subjects Part I Business Organisation and Mgt, Business Communication, Principles of Econ, Business Statistics, Fundamentals of Accounting, Office Organisation and Mgt, Introduction of Computer. Part II Business Laws, Personnel Mgt, Financial Mgt, Marketing Mgt, Mgt Techniques and Practice Mgt Accounting, Quantitative Techniques. Part III Compulsory Mgt Information System, Industrial & Business Environment, Specialisation Group: Any four of the following prescribed papers should be opted by the students: Marketing Group: 1. Sales and Distribution System; 2. Consumer Behaviour and Marketing Research; 3. Advertising & Sales Promotion; 4. Marketing of Services; 5. Foreign Trade and Exchange. Accounting and Finance Group: 1. Mgt of Working Capital; 2. Financial Decision Analysis; 3. Indian Financial System; 4. Corporate Law and Practice. Human Resource Development: 1. Industrial Relations; 2. Labour Legislation; 3. Human Resource Development; 4. Labour Welfare and Social Security. IV Comprehensive Viva-Voce Exam.
MBA Eligibility Bachelor's degree (10+2+3 pattern) in any discipline with atleast 50% of the aggregate marks (40% for SC/ST candidates). 50% of the aggregate marks in final exam of the Institute of Chartered Accountants/Cost & Works Accountants/Company Secretaries/Engineering (i.e. AMIE). Selection based on Entrance Test, interview and Group discussion. Duration 2 yrs (4 semesters).
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