| Program Description |
The Bachelor of Business Administration programme is designed to provide students with a comprehensive understanding of various aspects of business management and administration. The program equips students with the knowledge, skills and competencies necessary to succeed in a dynamic and competitive global business environment. The BBA programme offers a core curriculum covering foundational areas of management, accounting, marketing, human resource management, financial management, operations management, strategic management, logistics and supply chain management and international business. The program structure enables the students to specialise in specific areas of business according to their goals and interest. Common specializations include marketing, human resource management and logistics.
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