| Program Description |
MA (JMC) is a well-rounded postgraduate program designed to equip students with advanced knowledge in media, communication, and content creation. This program blends theoretical learning with hands-on training across areas like journalism, advertising, public relations, film appreciation, editing, and sound design. Students of the Master of Arts in Journalism and Mass Communication explore subjects such as diplomacy, integrated marketing communication, online journalism, and advanced camera techniques. They also engage in modules like citizen journalism, advertising strategy, crisis management in PR, and intercultural communication.
Practical skills are developed through projects, screenwriting, direction, and on-the-job training, supported by electives in areas like public policies and graphic design. The program encourages creativity, critical thinking, and strategic communication while keeping students updated with emerging trends like AI in media. With a strong research component and field exposure, graduates are prepared for careers in news media, advertising, PR, digital content, or advanced research in communication studies.
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